brand blueprint
“Can’t stop the spirits when they need you,
this life is more than just a read through.”
~ Red Hot Chili Peppers
Ideal for folks working out a new idea or project, or for those starting a wholly new endeavor, we will use themes from the five elements to explore, articulate, and make a plan for your snazziest dreams. This five-session strategic support framework is designed to walk you all the way around your brand. From puzzling out your message, to developing a set of actionable steps, to putting your service or product in front of your beloved audience*.
A strategic framework designed to walk you all the way around your brand.
five one-hour sessions
air: brand identity
earth: vision + values
fire: communicating your work
water: your "why"
spirit: emergence
*most people use the term “target market” here, which has always evoked predator/prey language, and makes the work sound like preparation for The Hunger Games, rather than crafting a strategy to tell the world about your services and products.
program objectives
real-world strategies
cultivate your network
identify your beloved audience
clarify your message
soulful soul
embrace mindfulness
and movement
Honor diversity, equity, inclusion, and access
jettison business practices and messages that use shame, pain, and urgency to sell
learn to market your work, not sell yourself (or your soul)
session takeaways
top three big-picture answers
quick pitch
special sauce and
key attributes list
beloved audience list
materials and tools list